Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus
about what constitutes this state or about its consequences for consumers. Indeed, while …

This article provides a synthesizing overview of the past 20 yr. of consumer research
addressing the sociocultural, experiential, symbolic, and ideological aspects of …

Suppose that you wanted to understand the changing meanings of the greeting cards in
twenty-first-century London. You are particularly concerned with these meanings and uses …

This article presents a framework for thinking about the fundamental activities of inference—
data analysis and interpretation—by researchers using qualitative data. I contrast these two …

The author describes and illustrates a hermeneutically grounded interpretive framework for
deriving marketing-relevant insights from the “texts” of consumer stories and gives an …

Grounded theory, ethnography and phenomenology: A comparative analysis of three
qualitative strategies for marketing research | Emerald Insight Books and journals Case …

The authors show how ethnography can provide multiple strategically important
perspectives on behaviors of interest to marketing researchers. They first discuss the goals …

Consumer vulnerability is a sometimes misunderstood or misused concept that is equated
erroneously with demographic characteristics, stigmatization, consumer protection, unmet …

This article critically examines the consumption experiences of Mexican immigrants in the
United States. An empirical model of Mexican immigrant consumer acculturation is derived …

The concept of home has been the focus of three decades of research within environmental
psychology. Despite this awareness, there has been a lack of 'critical or innovative theories …