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Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study
The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …
The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling
Marketing, consumer, and organizational behavior researchers interested in studying the
mechanisms by which effects operate and the conditions that enhance or inhibit such effects …
mechanisms by which effects operate and the conditions that enhance or inhibit such effects …
The state of empirical research on the adoption and diffusion of business-to-business e-commerce
I Sila - International Journal of Electronic Business, 2015 - inderscienceonline.com
The objective of this study is to analyse previous research on the adoption and diffusion of
business-to-business electronic commerce (B2B EC). The study focuses on case-and survey …
business-to-business electronic commerce (B2B EC). The study focuses on case-and survey …
[PDF][PDF] Entrepreneurial orientation, market orientation, managerial accounting and manufacturing SMEs satisfaction
From a management accounting perspective, this study aims at examining the relations of
entrepreneurial and market orientations and SMEs satisfaction in terms of financial and non …
entrepreneurial and market orientations and SMEs satisfaction in terms of financial and non …
The impact of big data on firm performance in hotel industry
Big data has increasingly appeared as a frontier of opportunity in enhancing firm
performance. However, it still is in early stages of introduction and many enterprises are still …
performance. However, it still is in early stages of introduction and many enterprises are still …
Factors affecting e-business adoption in SMEs: an empirical research
Purpose–Nowadays, small and medium enterprises (SMEs) are incrementally using e-
business tools in order to compete in an extremely hostile market and gain global access …
business tools in order to compete in an extremely hostile market and gain global access …
Strategic orientations and firm performance: the role of information technology adoption capability
Purpose This study aims to investigate the multiple entrepreneurial, technology and
marketing orientations effects on education service firm performance (FP) and the mediating …
marketing orientations effects on education service firm performance (FP) and the mediating …
Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries
In the context of the development of China's digital economy, whether market orientation
promotes enterprise digital innovation and its corresponding internal mechanism still need …
promotes enterprise digital innovation and its corresponding internal mechanism still need …
The competitiveness of small and medium enterprises in the tourism sector: the role of leadership competencies
Purpose This research aims to adopt competitiveness theory to analyse the effects of
leadership competencies on the competitiveness of small and medium-sized enterprises …
leadership competencies on the competitiveness of small and medium-sized enterprises …
SMEs' dynamic capabilities and value creation: the mediating role of competitive strategy
Purpose The purpose of this research is to explicate the role of dynamic capabilities in the
ability of small-and medium-sized enterprises (SMEs) to create value and also investigate …
ability of small-and medium-sized enterprises (SMEs) to create value and also investigate …