Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study

J Gao, AB Siddik, S Khawar Abbas, M Hamayun… - Sustainability, 2023‏ - mdpi.com
The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

The analysis of mechanisms and their contingencies: PROCESS versus structural equation modeling

AF Hayes, AK Montoya… - Australasian Marketing …, 2017‏ - journals.sagepub.com
Marketing, consumer, and organizational behavior researchers interested in studying the
mechanisms by which effects operate and the conditions that enhance or inhibit such effects …

The state of empirical research on the adoption and diffusion of business-to-business e-commerce

I Sila - International Journal of Electronic Business, 2015‏ - inderscienceonline.com
The objective of this study is to analyse previous research on the adoption and diffusion of
business-to-business electronic commerce (B2B EC). The study focuses on case-and survey …

[PDF][PDF] Entrepreneurial orientation, market orientation, managerial accounting and manufacturing SMEs satisfaction

A Kanaan-Jebna, AS Baharudi… - Journal of Accounting …, 2022‏ - researchgate.net
From a management accounting perspective, this study aims at examining the relations of
entrepreneurial and market orientations and SMEs satisfaction in terms of financial and non …

The impact of big data on firm performance in hotel industry

E Yadegaridehkordi, M Nilashi, L Shuib… - Electronic Commerce …, 2020‏ - Elsevier
Big data has increasingly appeared as a frontier of opportunity in enhancing firm
performance. However, it still is in early stages of introduction and many enterprises are still …

Factors affecting e-business adoption in SMEs: an empirical research

P Chatzoglou, D Chatzoudes - Journal of Enterprise Information …, 2016‏ - emerald.com
Purpose–Nowadays, small and medium enterprises (SMEs) are incrementally using e-
business tools in order to compete in an extremely hostile market and gain global access …

Strategic orientations and firm performance: the role of information technology adoption capability

A Nugroho, R Prijadi, RD Kusumastuti - Journal of Strategy and …, 2022‏ - emerald.com
Purpose This study aims to investigate the multiple entrepreneurial, technology and
marketing orientations effects on education service firm performance (FP) and the mediating …

Does market orientation promote enterprise digital innovation? Based on the survey data of China's digital core industries

Y Zhao, B Peng, K Iqbal, A Wan - Industrial Marketing Management, 2023‏ - Elsevier
In the context of the development of China's digital economy, whether market orientation
promotes enterprise digital innovation and its corresponding internal mechanism still need …

The competitiveness of small and medium enterprises in the tourism sector: the role of leadership competencies

LC Cong, DA Thu - Journal of Economics and Development, 2021‏ - emerald.com
Purpose This research aims to adopt competitiveness theory to analyse the effects of
leadership competencies on the competitiveness of small and medium-sized enterprises …

SMEs' dynamic capabilities and value creation: the mediating role of competitive strategy

M Rashidirad, H Salimian - European Business Review, 2020‏ - emerald.com
Purpose The purpose of this research is to explicate the role of dynamic capabilities in the
ability of small-and medium-sized enterprises (SMEs) to create value and also investigate …