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How and when restaurant innovativeness promotes a memorable dining experience: A moderated mediation model
SH Tsaur, CH Yen, TC Han, YS Lin - International Journal of Hospitality …, 2024 - Elsevier
Restaurant operators are particularly concerned about how they can create a memorable
dining experience (MDE) for customers. This study investigated the relationship between …
dining experience (MDE) for customers. This study investigated the relationship between …
Power from words: The influence of brand activism message framing on consumer purchase intention
S ** environment, which effectively enhances the consumer experience …
Mountain climbers' connectedness to nature and happiness: the roles of immersion and inspiration
SH Tsaur, YS Lin, CH Yen - Leisure Studies, 2025 - Taylor & Francis
The association between connectedness to nature and happiness has been investigated in
studies on nature-based recreation. However, few studies have explored the mechanisms …
studies on nature-based recreation. However, few studies have explored the mechanisms …
ÇEVRİM İÇİ MARKA DENEYİMLERİ BAĞLAMINDA TÜKETİCİ İLHAMININ VE MARKA MUTLULUĞUNUN SATIN ALMA NİYETİNE ETKİSİ
Brand experiences can arise at various touchpoints. Specifically, this research looks at how
consumer inspiration and brand happiness are impacted by online brand experiences …
consumer inspiration and brand happiness are impacted by online brand experiences …