How and when restaurant innovativeness promotes a memorable dining experience: A moderated mediation model

SH Tsaur, CH Yen, TC Han, YS Lin - International Journal of Hospitality …, 2024 - Elsevier
Restaurant operators are particularly concerned about how they can create a memorable
dining experience (MDE) for customers. This study investigated the relationship between …

Mountain climbers' connectedness to nature and happiness: the roles of immersion and inspiration

SH Tsaur, YS Lin, CH Yen - Leisure Studies, 2025 - Taylor & Francis
The association between connectedness to nature and happiness has been investigated in
studies on nature-based recreation. However, few studies have explored the mechanisms …

ÇEVRİM İÇİ MARKA DENEYİMLERİ BAĞLAMINDA TÜKETİCİ İLHAMININ VE MARKA MUTLULUĞUNUN SATIN ALMA NİYETİNE ETKİSİ

E Genç, AE Kurt, A Özer - Pazarlama ve Pazarlama Araştırmaları …, 2025 - dergipark.org.tr
Brand experiences can arise at various touchpoints. Specifically, this research looks at how
consumer inspiration and brand happiness are impacted by online brand experiences …