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Store atmospherics: A multisensory perspective
Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …
sensory marketing techniques, such that across virtually every product category, retailers …
An expanded servicescape perspective
Live-streaming shop** becomes increasingly popular recently. However, little research
explored why live-streaming shop** is so successful in continuously promoting sales and …
explored why live-streaming shop** is so successful in continuously promoting sales and …
Brand experience and brand loyalty: is it a matter of emotions?
Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …
The influence of social media marketing activities on customer loyalty: A study of e-commerce industry
Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …
The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the SOR paradigm
The rising trend of online social shop** is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …
social commerce. However, despite the importance of this development, only a limited …
The DAST framework for retail atmospherics: The impact of in-and out-of-store retail journey touchpoints on the customer experience
A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …
broadens conceptualizations to encompass not only the in-store experience but also out-of …
Customer engagement behaviours in social media: capturing innovation opportunities
Purpose Social media brand pages have become instrumental in enabling customers to
voluntarily participate in providing feedback/ideas for improvement and collaboration with …
voluntarily participate in providing feedback/ideas for improvement and collaboration with …
Factors influencing touristic consumer behaviour
Purpose This paper aims to present a content analysis of two major constructs among
tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due …
tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due …
The role of interactivity from Instagram advertisements in sha** young female fashion consumers' perceived value and behavioral intentions
Instagram has become an avenue for shop** through which brands deliver promotional
messages and foster interactions with and among consumers while selling products. Given …
messages and foster interactions with and among consumers while selling products. Given …