Store atmospherics: A multisensory perspective

C Spence, NM Puccinelli, D Grewal… - Psychology & …, 2014‏ - Wiley Online Library
Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

An expanded servicescape perspective

MS Rosenbaum, Y Gu, X Cheng, J Shen - Information & Management, 2023‏ - Elsevier
Live-streaming shop** becomes increasingly popular recently. However, little research
explored why live-streaming shop** is so successful in continuously promoting sales and …

Brand experience and brand loyalty: is it a matter of emotions?

RB Mostafa, T Kasamani - Asia Pacific Journal of Marketing and …, 2021‏ - emerald.com
Purpose Based on the stimulus–organism–response (SOR) model, the aim of this study is to
explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of …

The influence of social media marketing activities on customer loyalty: A study of e-commerce industry

M Yadav, Z Rahman - Benchmarking: An International Journal, 2018‏ - emerald.com
Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …

The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the SOR paradigm

I Tuncer - Technology in society, 2021‏ - Elsevier
The rising trend of online social shop** is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

The DAST framework for retail atmospherics: The impact of in-and out-of-store retail journey touchpoints on the customer experience

AL Roggeveen, D Grewal, EB Schweiger - Journal of retailing, 2020‏ - Elsevier
A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …

Customer engagement behaviours in social media: capturing innovation opportunities

J Carlson, M Rahman, R Voola… - Journal of Services …, 2018‏ - emerald.com
Purpose Social media brand pages have become instrumental in enabling customers to
voluntarily participate in providing feedback/ideas for improvement and collaboration with …

Factors influencing touristic consumer behaviour

V Santos, P Ramos, B Sousa, N Almeida… - Journal of …, 2022‏ - emerald.com
Purpose This paper aims to present a content analysis of two major constructs among
tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due …

The role of interactivity from Instagram advertisements in sha** young female fashion consumers' perceived value and behavioral intentions

K Kim, TLD Chung, AM Fiore - Journal of Retailing and Consumer Services, 2023‏ - Elsevier
Instagram has become an avenue for shop** through which brands deliver promotional
messages and foster interactions with and among consumers while selling products. Given …