Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …

Although prior research has extensively focused on explaining the direct mechanisms of the
materialism‐compulsive buying relationship or stressed selected indirect variables such as …

Indonesian buying behavior, especially on generation Y or millennialism, tends to be
impulsive, and the rapid development of the retail fashion business allows marketers to …

Impulse purchasing is a universal yet seldom discussed phenomenon. This research study
was oriented with the objective to identify the double-mediated relationship between …

Based on elaboration likelihood model (ELM), this paper introduces the central route and
peripheral route of online comments and constructs a conceptual model affecting …

This study aims to determine how the positive emotion mediates fashion involvement on
impulse buying for the consumer product fashion H & M Mall Bali. The population in this …

Many of the researchers have studied and explored the synergetic impacts of different
factors affecting the impulse buying and the factors affected by impulse buying which affect …

This study aims to examine the relationship between discount prices and fashion
involvement with impulse buying. The self-administrated questionnaire was developed from …

This study aims to examine the effect of fashion involvement on impulsive buying mediated
by hedonic consumption tendencies. The population in this study are consumers of ZARA …