Logos as a visual cue can help firms communicate their unique identities and capture
consumers' attention. Despite the importance and prevalent use of logos, the logo literature …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

Purpose–The purpose is to analyse the interaction between corporate social responsibility
(CSR) strategies and consumer social responsibility (CNSR) and then contribute to theory …

The main purpose of this paper is to explore, define, reconcile and depict corporate identity
(CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the …

This article evaluates the contribution of commonly used symbolic elements–namely
destination name, logo and tagline–to the establishment of the destination brand. The …

Purpose–The purpose of this paper is to examine an integrated model of factors affecting
attitudes toward online shop** in Jordan. The paper introduces an integrated model of the …

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer
evaluations. The research addresses two questions:(1) what are the factors that influence …

This research demonstrates that the positive effects of brand logos on customer brand
commitment and firm performance derive not from enabling brand identification, as is …

This paper aims at filling a gap that we perceive to exist in the scientific literature as to
legitimacy, reputation and sustainability and their interrelationship to corporate and supply …

Traditional commerce does not have a great variety of products: it has a more leisurely sale
and does not develop impulse buying. The most important factor is the direct relationship …