Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …

Purpose This study explores and compares the reasons for or against including situational
triggers on the adoption of food delivery apps (FDAs) across lesser-researched Asian …

This paper aims to describe qualitative research that began to develop in the field of
accounting. Qualitative descriptive method is used to collect data and describe qualitative …

Purpose This study aims to derive a sound definition of strategic thinking by horizontal
analysis of past research and discussions with professionals. Design/methodology …

E-commerce is one of the rapidly mushrooming industries in the world. The rapid
development of information technology has granted numerous opportunities for e-commerce …

One of the contributions of digitalization to cyclical change is the adoption of Omnichannel
Marketing (OM) as a new marketing strategy for brands. In this research, we examined …

Background Periodontal disease is a risk factor for atherosclerotic cardiovascular disease
and it is recommended internationally that patients with cardiovascular disease should …

Despite the numerous studies devoted to the analysis of the relationship between website
quality and user reactiveness, a uniform definition of website quality is missing. Research …

Purpose Collaborative filtering based recommender systems (CF–RS) are widely used to
recommend products based on consumers' preference similarity. Recommendations by CF …

The concept of nostalgia has been investigated in various disciplines; however,
conceptualization and operationalization of nostalgia at the organizational level remain …