Purpose: This study explores the emotional impact of post-purchase guilt on younger
consumers in the Chinese luxury retail market, with a specific focus on the role of …

This paper investigates how luxury fashion brands approach the topic of gender inclusivity
through their online consumer communication. In order to study this topic, the Swedish …

The landscape of interna onal luxury brands has transformed significantly due to the rapid
development of emerging markets, par cularly China, and new trends in luxury consump  …