Content analysis is a viable way to thematise consumer experiences. The purpose of this
review study is to examine the use of content analysis in consumer research (1977–2017) …

People tend to alleviate their negative emotions by shop**. Considering the change of
shop** behavior during COVID-19 outbreak, negative emotions are the key contributors to …

The mascot, acting as an ambassador for a destination, plays a significant role in promoting
tourism development. However, limited research has focused on the cute features of a …

In earlier days, luxury brands were the preserve of the privileged few, but now they have
become more affordable to many more middle-market consumers. Take Britain, for instance …

Abstract “Retail therapy” is often applied to the notion of trying to cheer oneself up through
the purchase of self‐treats. The negative moods that lead to retail therapy, however, have …

Consumers in a good mood seek positive experiences to maintain a good mood. In
contactless digital service journeys, such as augmented reality (AR) mirror, maintaining …

Mediatisation of the world and the increasing power of social networks, means that
consumers' choices are more and more based on identity play, gaining social currency and …

With the stabilizing of COVID-19 and the lessening of isolation measures, the consumption
market is gradually recovering. Consumers exhibit a tendency to compensate for the …

This paper aims to develop a revenge consumption model based on psychological needs
according to self-determination theory and retail therapy. The moderation of therapeutic …

The focus of brand differentiation is shifting increasingly to symbolic benefits mainly because
of changing market conditions and consumer preferences. On the one hand, the functional …