This study systematically analyzes the factors that affect consumers' green purchase
intention. Through a comprehensive literature review, the influencing factors of consumers' …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

The primary objective of this research is to examine the effects of green knowledge
management (GKM) on green technological innovation (GTI) and sustainable performance …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

The rapid uptake of renewable energy technologies in recent decades has increased the
demand of energy researchers, policymakers and energy planners for reliable data on the …

This research aimed to investigate the antecedents of Malaysians purchase intention of
hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory …

The adoption of technologies by the operations and supply chain management (OSCM) field
is leading to extraordinary disruptions. And with the rapid emergence of cutting-edge and …

Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …

Major environmental issues facing our planet are considered to be partly rooted in consumer
overconsumption that has resulted from high economic growth. Pro-environmental …