The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

In e-commerce context, there are many implementations of discount framing that have effect
toward brand reputation as well as brand image. The latter two constructs have been noted …

Nowadays, customer awareness on environment friendly products is getting improved and
there is an increase trend on green marketing strategy. The carried-out strategy has an …

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally
friendly halal cosmetic products | Emerald Insight Books and journals Case studies Expert …

Consumers and marketers are at the cross-roads as both are engaged in purchasing and
marketing eco-friendly products. Inter alia, e-vehicles are eco-friendly products that are a …

The transport sector is the leading source of growing greenhouse gas (GHG) emissions
globally. To consider environmental degradation aspects due to transport, electric vehicles …

The intention to purchase green products cannot be separated from environmental
consciousness among people. This study analyzes the effect of environmental knowledge …

As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

Green products are crucial for a sustainable future. Without a strong understanding of
consumer intent toward green products and research gaps, translating the availability of …

Purpose The purpose of this paper is to explore the structural relationships among
skepticism, experiential risk, cognitive dissonance, experiential quality, brand experience …