Purpose This study examines the role of Virtual Reality (VR) in tourism marketing, analyzing
its psychological effects, demographic differences and factors influencing adoption. It seeks …

This research aims to examine the impact of smart consumer experience on certain tourist
perceptions and behaviours based on accessibility, perceived enjoyment, security, and …

The surge in mobile technologies has prompted extensive research, driven by the
widespread adoption of mobile devices and advancements in related technologies. Within …

The literature has explored what motivates tourists to visit a place, but there has not been
much work done to compile and synthesize the results of empirical investigations. This study …

This study examines the factors influencing science teachers' intentions to adopt humanoid
robots in educational settings. It employs the Unified Theory of Acceptance and Use of …

Introduction Social networking websites and applications are increasingly becoming
significant cultural phenomena. However, the motivation driving individuals to utilize these …

Empirical evidence of smart hotels' impacts on sustainable behaviours among hotel guests
is limited. Given that the hospitality industry increasingly relies on digital tools to enhance …

Methods: To investigate these factors, we employed structural equation modeling and smart
PLS techniques on a sample of 540 participants. We aimed to identify predictors such as …

Introduction: Social networking websites and applications are increasingly becoming
significant cultural phenomena. However, the motivation driving individuals to utilize these …

Using environmentally friendly technologies is one way to help save the planet. Even if
green tech goods are still in the relatively early stages of their development, the market for …