In this study, a novel hybrid fuzzy decision-making model is constructed for the effective
omnichannel strategy selection of financial services. The first phase of this model is related …

Order placing and delivery always play a significant role in any business industry.
Nowadays, most customers want useful products at their doorstep without visiting any retail …

This conceptual article explores why consumers visit physical stores—despite living in a
digital-first world—and presents potential ways for retailers to further encourage offline …

Nowadays, consumers use information devices to use products and services through
various channels. Omnichannel promotes sales improvement by allowing businesses to …

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail
sector continuously tried to develop new strategies to improve consumer satisfaction. It is …

In Industry 4.0, the adoption of new technology has played a major role in the transportation
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …

Given the growing importance of habit development in omnichannel literature, this study
aims to explore the factors contributing to the development of omnichannel shop** habit …

Purpose Despite the widespread use of social media globally, SMEs exhibit a below-
average adoption rate. This raises critical questions about the reasons behind SMEs' limited …

Purpose This paper aims at understanding how automotive firms integrate customer
relationship management (CRM) tools and big data analytics (BDA) into their marketing …

Anchored on the unified theory of acceptance and use of technology (UTAUT), the study
investigated factors that influence people's intention to adopt telemedicine services. Data …