Digital transformation has become the new norm and is perceived as an important
component to transform the firms' businesses. It has revolutionized the way in which firms …

The application of artificial intelligence (AI) technology has evolved into an influential
endeavor to improve firm performance, but little research considers the relationship among …

Purpose In the era of digitalization, digital technology has transformed businesses and
created enormous opportunities for organizations worldwide. Unsurprisingly, research on …

Purpose Despite the widespread recognition of the significance of entrepreneurial
innovations in driving financial success and building firms' competitive advantage, there is a …

Sustainable competitive advantage, as a key factor in business success, ensures that the
company is able to dominate the market with differentiated products and services over a …

Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

Design thinking has been largely acknowledged as a technical advancement in business
circles in terms of technology, innovation, creativity, and flexibility. Design techniques are …

Purpose This study aims to explore the interplay between organizational culture, available
resources, change management competency, and employee attitudes towards digital …

Entrepreneurship is considered as a strong pillar for economic growth. In today's competitive
era, technology and innovation facilitate firms' competitiveness and long-term survival …

Purpose The purpose of this study is to investigate the significance and impact of strategic
knowledge management (SKM) practices and organisational change capacity (OCC) in …