Purpose This study aims to examine the effect of halal company identity includes halal
identity similarity, halal identity distinctiveness and halal identity prestige on customer …

Purpose This study aims to examine how the appraisal of both incidental and direct positive
other-agency emotions (vs self-agency emotions) enhances brand trust and, subsequently …

Purpose The purpose of this paper is to develop a conceptual framework to empirically
examine and explain the antecedent factors of consumers' adoption intention toward co …

In recent years, video games have been on the rise as entertainment goods, leading to a
growing interest by practitioners, researchers, and, of course, consumers alike. While a few …

Brand is one of the most important intangible assets in any industry especially among
business units. According to Keller (2008), the most valuable asset of any firms is not their …

As brands become more media-like with branded content, media, and social media, and
consumer technology continue to converge and media services expand to multiple platforms …

Purpose 3D body scanning technology, when applied using smartphone applications,
enhances interactions between consumers and companies using this technology by offering …

This research aimed to analyze the antecedents of brand advocacy and investigate the
mediating role of brand love and brand passion. This research used a structured …

본 연구에서는 소비가치가 고객 만족과 브랜드 신뢰, 브랜드 태도에 미치는 영향관계에 대해
알아보고자 하였다. 연구 결과 첫째, 소비가치 요인 중 '기능적','사회적','감정적','품질'가치 …

In recent years, discussion and investigation on the subject of brand has found especial
place in science and trade. Many of researchers and managers have conclude that certainly …