[PDF][PDF] The effect of experiential marketing, social media marketing, and brand trust on repurchase intention in Ovo applications
This research was conducted to determine the effect of experiential marketing, social media
marketing, and brand trust partially on repurchase intention. This research was conducted …
marketing, and brand trust partially on repurchase intention. This research was conducted …
Effect of social media adoption and media needs on online purchase behavior: The moderator roles of media type, gender, age
Penetration of smartphones and increasing use of social media on always-on devices has
attracted the attention of enterprises and organizations to benefit from such platforms for …
attracted the attention of enterprises and organizations to benefit from such platforms for …
Scra** social media data for disaster communication: how the pattern of Twitter users affects disasters in Asia and the Pacific
Communication channels play a crucial role in times of crisis, especially during disasters.
Social media have become substantial means of communication, playing coextensive roles …
Social media have become substantial means of communication, playing coextensive roles …
Content is king: How SMEs create content for social media marketing under limited resources
Despite the growing literature dealing with social media marketing (SMM) in small and
medium-sized enterprises (SMEs), one area that has not been fully explored is the creation …
medium-sized enterprises (SMEs), one area that has not been fully explored is the creation …
Factors influencing Generation Y consumers' perceptions of eWOM credibility: a study of the fast-food industry
Abstract eWOM communication is certainly one of the most influential drivers of purchase
decisions. However, little knowledge is available on the factors that influence the …
decisions. However, little knowledge is available on the factors that influence the …
Social media in aid of post disaster management
Purpose This paper aims to examine tweet posts regarding Typhoon Washi to contend the
usefulness of social media and big data as an aid of post-disaster management. Through …
usefulness of social media and big data as an aid of post-disaster management. Through …
The use of social media for work-related knowledge sharing by construction professionals
Use of social media for work-related knowledge sharing (KS) by professionals has become
widespread globally. The extent, nature and patterns of this use have been little explored to …
widespread globally. The extent, nature and patterns of this use have been little explored to …
Network hospitality in the share economy: understanding guest experiences and the impact of sharing on lodging
A Wiles, A Crawford - International Journal of Contemporary …, 2017 - emerald.com
Purpose The purpose of this study was utilize the experience economy to assess the value
of the network hospitality experience for the guest and to develop a better understanding of …
of the network hospitality experience for the guest and to develop a better understanding of …
[PDF][PDF] Agile marketing conceptual framework for private higher education institutions
Agile marketing is an iterative approach towards marketing strategy planning and
implementation using frameworks like Scrum, Kanban and other Agile methodologies. This …
implementation using frameworks like Scrum, Kanban and other Agile methodologies. This …
Behavioral intention of young consumers towards the acceptance of social media marketing in emerging markets
In recent years, we have witnessed the explosion of social media tools (Facebook, Twitter,
LinkedIn, Youtube, Pinterest, Instagram, etc.) and almost any of us are involved into these …
LinkedIn, Youtube, Pinterest, Instagram, etc.) and almost any of us are involved into these …