The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

It is well established that neural imaging technology can predict preferences for consumer
products. However, the applicability of this method to consumer marketing research remains …

Determining whom to trust and whom to distrust is a major decision in impersonal IT-
enabled exchanges. Despite the potential role of both trust and distrust in impersonal …

This article discusses the role of commonly used neurophysiological tools such as
psychophysiological tools (eg, EKG, eye tracking) and neuroimaging tools (eg, fMRI, EEG) in …

This paper introduces the idea of drawing upon the cognitive neuroscience literature to
inform IS research (herein termed “NeuroIS”). Recent advances in cognitive neuroscience …

This article introduces the reader to organizational neuroscience, an emerging area of
scholarly dialogue that explores the implications of brain science for workplace behavior …

When consumers carry multiple debts, how do they decide which debt to repay first?
Normatively, consumers should repay the debt with the highest interest rate most quickly …

In recent years, interest in the integration and application of neuroscientific theories,
concepts, findings and methods to the research discipline of consumer behavior has been …