The global use of smartphone has had tremendous social, environmental, and economic
impacts in the last decade, and continues to grow impressively. In order to comprehend …

For better or worse, satisfied or dissatisfied customers function as trusted branding faces for
organizations as they transmit potentially viral messages through E-WOM. These E-WOM …

This research examines how seven dimensions of e-sport spectatorship motivation on live
streaming influence e-sport fans' flow experience, subjective well-being, behavioral intention …

Despite the increasing number of studies on virtual tourism, there is currently little
knowledge regarding the significance of the selection of appropriate virtual reality video (eg …

Purpose The popularity of online shop** has grown in the recent years, enhancing the
interest in identifying the factors that influence shoppers' loyalty. The purpose of this paper is …

Purpose The study applied the stimulus–organism–response (S–O–R) framework to
investigate the influence of flow elements (eg perceived control, concentration and cognitive …

Advances in information technologies today have created rich forms of reality to engage
consumers. This study examines the effects of augmented realism and technology fluidity of …

In congruence with the remarkable trend of consumer's adoption of online hotel booking
services, this study applies the Stimulus-Organism-Response (SOR) framework to analyse …

Since the outbreak of COVID-19, travel live streaming has been increasingly implemented
by online travel agents as an effective approach for economic recovery. However, little is …

Synthesizing and integrating the works of 78 journal articles on the effect of website design
on consumers, this study reconceptualizes and redefines five design features constituting …