In today's turbulent business environment, customer retention presents a significant
challenge for many service companies. Academics have generated a large body of research …

Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

In this study, we highlight the need and develop a framework for customer engagement (CE)
by reviewing the marketing literature and analyzing popular press articles. By understanding …

One of the most important tasks in marketing is to create and communicate value to
customers to drive their satisfaction, loyalty, and profitability. In this study, the authors …

The authors highlight the need for and develop a framework for engagement by reviewing
the relevant literature and analyzing popular-press articles. They discuss the definitions of …

Managing and develo** brand equity is of crucial interest to retailers. To provide a better
understanding of retailer brand equity, we introduce a specific nomological network that …

In recent years, delivering a superior seamless experience (SE) for customers has become
one of the most crucial aspects of omnichannel marketing for omnichannel retailers …

Customers can interact with and create value for firms in a variety of ways. This article
proposes that assessing the value of customers based solely upon their transactions with a …

Since 2000, customer management (CM) research has evolved and has had a significant
impact on the marketing discipline. In an increasingly networked society where customers …

Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …