Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation
MT Febriyantoro - Cogent Business & Management, 2020 - Taylor & Francis
Companies can use digital media in promoting their business or social media like Facebook,
Instagram, YouTube. Many researchers examine the effects of different uses of social media …
Instagram, YouTube. Many researchers examine the effects of different uses of social media …
A game theoretic approach for green and non-green product pricing in chain-to-chain competitive sustainable and regular dual-channel supply chains
Nowadays, sustainable supply chain has become an exciting concept during the academic
societies. This paper considers environmental and economic aspect of sustainability. Due to …
societies. This paper considers environmental and economic aspect of sustainability. Due to …
A game theoretic approach for pricing and determining quality level through coordination contracts in a dual-channel supply chain including manufacturer and …
N Jabarzare, M Rasti-Barzoki - International Journal of Production …, 2020 - Elsevier
In this study, a dual-channel supply chain (SC) comprising one manufacturer and one
packaging company is considered under price and quality dependent demand. The …
packaging company is considered under price and quality dependent demand. The …
The impact of strategic inventory and procurement strategies on green product design in a two-period supply chain
K Dey, S Roy, S Saha - International Journal of Production …, 2019 - Taylor & Francis
This study analyses the impact of power structures and strategic inventory on the
development-intensive and marginal-cost-intensive green product types under three …
development-intensive and marginal-cost-intensive green product types under three …
A game theoretic approach for pricing policies in a duopolistic supply chain considering energy productivity, industrial rebound effect, and government policies
Nowadays, due to environmental issues sustainability becomes more popular among
industrial firms. In this regards, governments follow the energy-efficiency programs (EEPs) to …
industrial firms. In this regards, governments follow the energy-efficiency programs (EEPs) to …
Digital empowerment to improve the operational profitability in e-commerce supply chain
Y Jiang, X Zhao, L Zhai - Electronic Commerce Research and Applications, 2023 - Elsevier
Affected by the dramatic and complex changes in the digital economy, small-sized and
medium-sized enterprises (SMEs) are facing challenges of digital transformation. Platform …
medium-sized enterprises (SMEs) are facing challenges of digital transformation. Platform …
Managing advertising investments in marketing channels
This paper investigates how should manufacturers optimally allocate resources to retailer-
initiated (retailer) advertising through cooperative advertising programs and own …
initiated (retailer) advertising through cooperative advertising programs and own …
Investment and coordination decisions in a supply chain of fresh agricultural products
This paper investigates investment decisions in a supply chain of fresh agricultural products.
Based on investment decisions of supply chain members, three different scenarios are …
Based on investment decisions of supply chain members, three different scenarios are …
Coordination and competition in two-echelon supply chain using grey revenue-sharing contracts
A Hendalianpour, M Hamzehlou… - Grey Systems: Theory …, 2021 - emerald.com
Purpose This study examines the potential of contracts as one of the supply chain
coordination mechanisms under competitive conditions. It also investigates a two-echelon …
coordination mechanisms under competitive conditions. It also investigates a two-echelon …
Game theoretic analysis of a closed-loop supply chain with backup supplier under dual channel recycling
In a recent article, Jafari et al.(2017) considered dual-channel recycling in a closed-loop
supply chain (CLSC) consisting one collector, one recycler and one manufacturer. In this …
supply chain (CLSC) consisting one collector, one recycler and one manufacturer. In this …