This paper addresses how different store formats moderate the relationship between store
image and purchase intention, mediated by brand awareness and perceived value …

Traditional commerce does not have a great variety of products: it has a more leisurely sale
and does not develop impulse buying. The most important factor is the direct relationship …

Purpose Although many scholars have acknowledged inconsistencies in the use of the retail
brand term within the existing empirical literature, no one has conducted a systematic study …

A total of 101 households having sufficient purchasing power were personally surveyed with
a structured questionnaire. These households are spread across the well‐developed …

Two experiments were conducted to disentangle reciprocal relationships between
multichannel retailers' offline and online brand images. Results support the cross-channel …

Purpose–This research seeks to accomplish two objectives: to extend the test of the
functional relationship between store image attributes and customer satisfaction in the …

Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to
develop a typology of grocery shoppers based on the concomitant perceived advantages …

Showrooming is behavior where customers search for information in brick-and-mortar stores
and then purchase products online. While the literature conceptualizes showrooming as a …

Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main
focus of this book is on the practicalities of wine marketing. Each chapter includes the …