Stakeholder engagement has grown into a widely used yet often unclear construct in
business and society research. The literature lacks a unified understanding of the essentials …

In 1984, R. Edward Freeman published his landmark book, Strategic Management: A
Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory …

The research on social discourse in societies, firms, and organizations written by
researchers working in fields such as Management, Corporate Governance, Accounting and …

Despite the stakeholder view's growing popularity among marketing academics and
managers, stakeholder marketing is still in its infancy. This research invigorates stakeholder …

The present study aims to examine the influence of stakeholders on green marketing
strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in …

This research aims to investigate various sustainability issues in the New Zealand wine
industry. Namely, the study examines (1) what drives the industry to engage in sustainability …

Purpose–The purpose of this paper is to examine the development, extension and use of the
“six markets” model and to outline a framework for analysing stakeholder relationships and …

LINDA S. MUNILLA AND MORGAN P. MILES... executives who wish to make their
organizations better corporate citizens face significant obstacles. If they undertake costly …

Few studies have examined the dynamic capabilities perspective in the context of
international new ventures (INVs) and, in particular, toward their marketing activities. Using a …

Non-profit (NP) organizations present complex challenges in managing stakeholder
relationships, particularly during times of environmental change. This places a premium on …