Gender is many things to many people. It is at once uniting and divisive. Gender in
advertising presents a range of opportunities for marketers but is linked inextricably to …

Social campaigns are persuasive messages that attempt to communicate positive ideas and
practices. One of the main challenges in designing effective social campaigns is the need to …

Abstract The coronavirus disease 2019 (COVID-19) pandemic reveals the decision-making
challenges faced by communities, governments, and international organizations, globally …

Background and Purpose: A large number of COVID-19 infections and deaths and the
ensuing socioeconomic problems created widespread public fear around COVID-19. Fear …

Self-report measures partially explain consumers' purchasing choices, which are
inextricably linked to cognitive, affective processes and implicit drives. These aspects, which …

In pandemic times, taking advantage of COVID-19-elicited emotions in commercials has
been a popular tactic employed by corporations to build successful consumer engagement …

Background Implementing environmental changes to promote healthier communities
requires initial positive decisions by change agents from local politics and government …

Although decisions have been made under risk and uncertainty for thousands of years,
theories on decision-making processes started to be formulated once risk and uncertainty …

A pesar de su relevancia para la comprensión de la expresión emocional vocal, el estudio
de la risa contagiosa se encuentra en sus primeras etapas de investigación y aún no se ha …

Projekte zeichnen sich aus durch ihre Einmaligkeit und Offenheit. Unternehmen sind
bestrebt ihre Projekte zum positiven Abschluss zu bringen. In dieser Ausarbeitung wird die …