Marketing strategies on social media platforms

AT Rosário, JC Dias - International Journal of E-Business Research …, 2023 - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

[PDF][PDF] Employer branding as an innovative element of organizational communication

N Ćorić, I Bašić, M Sulić Filipović - XL Simpozijum o novim …, 2022 - researchgate.net
Changes caused by liberalization of the market of postal logistic services, as well as the
development of information and communication technologies, impose numerous challenges …

Digital Employer Branding: An Exploration of the Moroccan Customer Relation Centers

Z Lissaneddine, Y El Manzani… - … , Solutions, and Best …, 2021 - igi-global.com
Digital transformation has become a key concern for many enterprises that social media now
occupy an important place more than ever in the managerial strategies. The human …

Internal Communication within an Institution of Higher Education During the COVID-19 Crisis: A Case Study

JB Clemmons - 2022 - scholarworks.uno.edu
The purpose of this study was to understand the role internal communication played in
sha** perceptions among stakeholders during a major crisis event happening on a …

A Preliminary Study on Ethics and Sustainability in Hospitality Employer Branding

VR Santos, P Simão, F Martinho, BB Sousa… - Ethical AI and Data …, 2024 - igi-global.com
Tourism is currently one of the main sectors of profit for the worldwide economy. The new
segments of ethical and sustainable tourists increasingly seek to obtain unique and …

Toward an Integration of the Collaborator's Experience in the Digital Management of the Employer Brand

Z Lissaneddine, M El Idrissi… - Employer branding for …, 2021 - taylorfrancis.com
Attracting and retaining employees has become a central concern in most human resource
departments. With the advent of social media, the dissemination of the collaborator's …

[PDF][PDF] A Importância das Redes Sociais no Employer Branding

MFC Malheiro - 2022 - repositorio-aberto.up.pt
Este estudo pretende explorar na perspetiva dos indivíduos que estão no mercado de
trabalho ou que irão estar num futuro próximo, como é que as diferentes dimensões do …

Leveraging Technology to Navigate the Great Resignation in the Hotel Sector: Digital Employer Branding as a Tool for Talent Attraction and Engagement

BMAN de Abreu - 2023 - search.proquest.com
Talent-related challenges have long been inherent to the hotel industry, yet the absence of
research exploring technology's impact on talent attraction and retention remains. Given the …

[PDF][PDF] Study of Various Marketing Strategies on Social Media Platforms

G Chawla, D Mahila, MG Arora, MM Rani - nasadiyam.dmmkkr.ac.in
Business dynamics are also present in the digital economy, prompting the development of
fresh business models in order to excel at strategic marketing. It has been determined that …

[PDF][PDF] Employer Branding Through Social Media: The Case of Moroccan Customer Relation Centers

Z LISSANEDDINE, LA ALAOUI, O LAAROUSSI… - researchgate.net
Social media now occupy an important place more than ever in the managerial environment.
The HR function is considered as one of the organizational dimensions that have taken …