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The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model
Given that the current media condition provides numerous channels that create interaction
between news media brands and consumers, the concept of consumer brand engagement …
between news media brands and consumers, the concept of consumer brand engagement …
Revenue diversification strategies of online news organisations: subscriptions and memberships
The funding model crisis for newspapers is a matter of public concern; and it is not only a
business issue, but also a social and political one, as news organisations are considered to …
business issue, but also a social and political one, as news organisations are considered to …
How users approach novel media products: Brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on …
Today, subscription-based video-on-demand (S-VoD) streaming services such as Netflix
and Amazon Prime Video are relevant players within the video content value chain by …
and Amazon Prime Video are relevant players within the video content value chain by …
Funding sustainable online news: Sources of revenue in digital-native and traditional media in Spain
Digital news publishers strive to balance revenue streams in their business models: as
standard advertising declines, alternatives for sustaining digital journalism arise in the forms …
standard advertising declines, alternatives for sustaining digital journalism arise in the forms …
Cross-national similarities and differences between legacy and digital-born news media audiences
A Vara-Miguel - Media and communication, 2020 - ssoar.info
The decline of the news business model for print newspapers in many Western countries
and the digital disruption caused by the Internet have influenced the rise of digital-born news …
and the digital disruption caused by the Internet have influenced the rise of digital-born news …
Exploring the forced closure of a brand community that is also a participatory culture
Exploring the forced closure of a brand community that is also a participatory culture | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Benchmarking model for factors influencing creation of negative electronic word of mouth
S Kumar, S Purbey - Benchmarking: An International Journal, 2018 - emerald.com
Purpose The purpose of this paper is to develop a structural framework for factors
influencing the creation of negative electronic word of mouth (WOM) at online forums, review …
influencing the creation of negative electronic word of mouth (WOM) at online forums, review …
Brand co-creation in multichannel media environments: A narrative approach
S Bange, J Moisander… - Journal of Media …, 2020 - Taylor & Francis
This paper advances knowledge of the productive, strategically important roles that media
consumers play in brand co-creation in the empirical context of multichannel media outlets …
consumers play in brand co-creation in the empirical context of multichannel media outlets …
Legacy and native news brands online: do they show different news consumption patterns?
The distinction between legacy media and digital media has frequently been used to
analyze the journalistic and commercial contrast between traditional media (offline) and new …
analyze the journalistic and commercial contrast between traditional media (offline) and new …
Strategic media entrepreneurship: Theory development and problematization
SO Horst, PC Murschetz - Journal of Media Management and …, 2019 - igi-global.com
Entrepreneurship and strategy enable media organizations to create new ideas and bring
them to the market. However, despite their practical importance, synergistic combinations of …
them to the market. However, despite their practical importance, synergistic combinations of …