This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …

Purpose Digital transformation (DT) and supply chain resilience have received increasing
attention. Structural social capital (SSC) and human capital (HC) have recently been …

Sustainable agriculture and structural social capital (SSC) have emerged as critical players
in socioeconomic recovery and sustainable food supply chains. Therefore, implementing …

Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …

The rise of social media in the digital era has revolutionized the travel and tourism industry.
Some people post their feedback about the places they visit on the internet, while others …

Online food delivery services (OFDs) have gained the attention of researchers due to the
rapid growth of society. With COVID-19 wreaking havoc on markets worldwide, it compelled …

Purpose The crucial action program of United Nations is sustainable development. In the
context of lockdown and food supply chain disruptions in many develo** countries due to …

Purpose Gamification in mobile apps has emerged as a compelling strategy to foster firm's
relationships with their customers through mobile applications. This study utilizes a meta …