Social media and communication technology have shifted the power of communication from
public relations practitioners to social media users who may not have a recognized role or …

A 34-year review of communication technology research published in six public relations
journals reveals applications and perceptions studies far outnumber investigations focused …

There is a widespread belief in the management world that in today's society the future of
any company critically depends on how it is viewed by key stakeholders such as …

Practitioners and academics are buzzing about the impact of the blogosphere on public
relations practices. Emerging evidence indicates that strategically managing blog-mediated …

A key aspect for understanding and explaining online communication is the micro level of
communication practitioners' social media usage and their general attitudes towards digital …

Public relations practitioners in this study who were more frequent users of social network
sites and social media tools reported greater perceptions of their own structural, expert and …

This essay conducts an analysis of blogs as public relations tools. Following an overview of
blogs, attention is given to how blogs can be used more effectively by public relations …

Institutional theory and institutionalization improve our understanding of strategic
communication, but are largely neglected in communication research. This article discusses …

Crowdlending platforms are becoming increasingly important as a collective financing
mechanism for entrepreneurs and small and medium-sized enterprises (SMEs), especially …

This study reports findings from a survey of 281 public relations practitioners in public health
departments serving 4 distinct sizes of communities—urban, suburban, large town, and rural …