How do interactive voice assistants build brands' loyalty?

P Maroufkhani, S Asadi, M Ghobakhloo… - … Forecasting and Social …, 2022 - Elsevier
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …

Digital banking, customer experience and bank financial performance: UK customers' perceptions

CI Mbama, PO Ezepue - International journal of bank marketing, 2018 - emerald.com
Purpose The purpose of this paper is to examine customers' perceptions of digital banking
(DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks …

Digital banking, customer experience and financial performance: UK bank managers' perceptions

CI Mbama, P Ezepue, L Alboul, M Beer - Journal of Research in …, 2018 - emerald.com
Purpose This study aims to examine managers' perceptions of digital banking's (DB) effect
on customer experience and banks' financial performance. Design/methodology/approach …

Customer satisfaction, loyalty and financial performance: A holistic approach of the Greek banking sector

E Keisidou, L Sarigiannidis, DI Maditinos… - International Journal of …, 2013 - emerald.com
Purpose–The present paper is an attempt to provide a holistic approach of the Greek
banking sector and how it operates. Design/methodology/approach–A survey was carried …

[PDF][PDF] The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty: Evidence from Banking Sector of Pakistan.

S Hafeez, B Muhammad - International Journal of Business and Social …, 2012 - Citeseer
Top organizations know that the road to success runs through their customers. Hence in
today's world, the companies who do not provide value to their customers bring an …

[PDF][PDF] Link between satisfaction and customer loyalty in the insurance industry: Moderating effect of trust and commitment

Y Minta - Journal of Marketing Management, 2018 - jmm.thebrpi.org
This paper examines the relationship between satisfaction and customer loyalty and using
trust and commitment as interactions of this relationship. The study was conducted by taking …

Corporate social responsibility and financial performance: bidirectional relationship and mediating effect of customer loyalty: investigation in Sweden

A Hichri, M Ltifi - Corporate Governance: The International Journal of …, 2021 - emerald.com
Purpose The study is based on a hybrid model composed of accounting and business data
and is amongst the first to test the impact of corporate social responsibility (CSR) …

Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia

NAA Radzi, A Harun, T Ramayah, AWM Kassim… - Telematics and …, 2018 - Elsevier
This study aims to understand the influence of relational benefits of Facebook brand/fan
page towards relationship commitment among Generation Y. Additionally, this study also …

[PDF][PDF] Factors contributing to customer loyalty in commercial banking

B Khan, M Rizwan - … Journal of Accounting and Financial Reporting, 2014 - academia.edu
Customer Loyalty has been realized as a significant aspect in the establishment and
maintenance of competitive edge in services sectors. Firm‟ s performance is positively …

[PDF][PDF] Consequences of relationship marketing on customer loyalty

MS Malik, H Ali, T Ibraheem - International journal of …, 2017 - pdfs.semanticscholar.org
The objective of present study is to investigate the consequences of relationship marketing
on customer loyalty. The study also investigates the moderating role of customer expertise …