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How do interactive voice assistants build brands' loyalty?
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …
and respond accordingly via synthesized voices and this family of technologies has helped …
Digital banking, customer experience and bank financial performance: UK customers' perceptions
CI Mbama, PO Ezepue - International journal of bank marketing, 2018 - emerald.com
Purpose The purpose of this paper is to examine customers' perceptions of digital banking
(DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks …
(DB), customer experience, satisfaction, loyalty and financial performance (FP) in UK banks …
Digital banking, customer experience and financial performance: UK bank managers' perceptions
Purpose This study aims to examine managers' perceptions of digital banking's (DB) effect
on customer experience and banks' financial performance. Design/methodology/approach …
on customer experience and banks' financial performance. Design/methodology/approach …
Customer satisfaction, loyalty and financial performance: A holistic approach of the Greek banking sector
Purpose–The present paper is an attempt to provide a holistic approach of the Greek
banking sector and how it operates. Design/methodology/approach–A survey was carried …
banking sector and how it operates. Design/methodology/approach–A survey was carried …
[PDF][PDF] The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer's Loyalty: Evidence from Banking Sector of Pakistan.
S Hafeez, B Muhammad - International Journal of Business and Social …, 2012 - Citeseer
Top organizations know that the road to success runs through their customers. Hence in
today's world, the companies who do not provide value to their customers bring an …
today's world, the companies who do not provide value to their customers bring an …
[PDF][PDF] Link between satisfaction and customer loyalty in the insurance industry: Moderating effect of trust and commitment
Y Minta - Journal of Marketing Management, 2018 - jmm.thebrpi.org
This paper examines the relationship between satisfaction and customer loyalty and using
trust and commitment as interactions of this relationship. The study was conducted by taking …
trust and commitment as interactions of this relationship. The study was conducted by taking …
Corporate social responsibility and financial performance: bidirectional relationship and mediating effect of customer loyalty: investigation in Sweden
A Hichri, M Ltifi - Corporate Governance: The International Journal of …, 2021 - emerald.com
Purpose The study is based on a hybrid model composed of accounting and business data
and is amongst the first to test the impact of corporate social responsibility (CSR) …
and is amongst the first to test the impact of corporate social responsibility (CSR) …
Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia
This study aims to understand the influence of relational benefits of Facebook brand/fan
page towards relationship commitment among Generation Y. Additionally, this study also …
page towards relationship commitment among Generation Y. Additionally, this study also …
[PDF][PDF] Factors contributing to customer loyalty in commercial banking
B Khan, M Rizwan - … Journal of Accounting and Financial Reporting, 2014 - academia.edu
Customer Loyalty has been realized as a significant aspect in the establishment and
maintenance of competitive edge in services sectors. Firm‟ s performance is positively …
maintenance of competitive edge in services sectors. Firm‟ s performance is positively …
[PDF][PDF] Consequences of relationship marketing on customer loyalty
The objective of present study is to investigate the consequences of relationship marketing
on customer loyalty. The study also investigates the moderating role of customer expertise …
on customer loyalty. The study also investigates the moderating role of customer expertise …