A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior
N Huete-Alcocer - Frontiers in psychology, 2017 - frontiersin.org
The rise and spread of the Internet has led to the emergence of a new form of word of mouth
(WOM): electronic word of mouth (eWOM), considered one of the most influential informal …
(WOM): electronic word of mouth (eWOM), considered one of the most influential informal …
The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model
In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on
different online platforms. The numerous studies have emphasized the growing importance …
different online platforms. The numerous studies have emphasized the growing importance …
The influence of social media eWOM information on purchase intention
This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …
behaviours in regards to electronic word of mouth, such as information quality, information …
Social media and the formation of organizational reputation
The rise of social media is changing how evaluative judgments about organizations are
produced and disseminated in the public domain. In this article we discuss how these …
produced and disseminated in the public domain. In this article we discuss how these …