Objective. To describe the importance of and potential approaches to social media strategy
development for schools and colleges of pharmacy. Findings. In recent years, pharmacy …

Esta investigación explora el uso de Facebook como un canal de comunicación corporativa
de las universidades peruanas y persigue el objetivo de reconocer cuáles son los …

Extant literature examines the role of alumni in supporting higher education institutions
(HEIs) through donation behavior. However, scant empirical studies examine the influence …

Drawing on social media content created by Western‐situated transnational students as well
as two international branch campuses in China, this article scrutinises the textual and visual …

This study aims at answering the question of how the experiences of each university in
carrying out their marketing activities, especially during the COVID-19 pandemic, what are …

There are many ways that universities can promote their programs and services to get the
attention of prospective buyers. One strategy is to use social media to promote its products …

The inevitable presence of social media changes the process of recruiting prospective
students to higher education institutions (HEIs). Content strategies are part of social media …

Due to the part of social media marketing tool, Instagram enables higher education
institutions to provide information for their stakeholder, especially to their prospective …

Consumer behavior, business models, marketing strategies, and competition capabilities
have changed with the increasing use of digital technologies. Educational organizations are …

Public debt pressures due to the global economic crisis have impacted higher education in
several countries, compelling governments to curtail the funding of higher education …