Shared consumption is rapidly evolving as a potential alternative consumption paradigm
and hence gaining increased scholarly attention. In the last 5 years, there has been an …

Product longevity is an important part of the circular economy discussion, contributing to
global sustainable development. However, practicing and adopting product longevity remain …

While traditional organizations create value within the boundaries of their firm or supply
chain, digital platforms leverage and orchestrate a platform-mediated ecosystem to create …

With the rise of new markets, in which products and resources are reused and redistributed,
marketers must find new ways to orient and manage their business models. This study …

This paper contributes to the establishment of product lifetime extension (PLE) as a field of
study through development of a framework of product lifetime extension business models …

While collaborative consumption and access-based businesses are thriving in the
marketplace, researchers are yet in the process of attaining a comprehensive understanding …

This is a perfect guide to understanding the core principles of qualitative marketing research.
It presents qualitative marketing research in the broader context of marketing and …

Purpose The purpose of this paper is to examine use and sharing economy (SE)
continuance intention, and the mediation effects of use between individuals' motivations and …

Research on product lifetime extension (PLE) is of emerging interest in the circular economy
(CE), but the extant literature is deficient in various aspects. First, it lacks a systematic …

This article explores the relationship between perceived host-guest sociability similarity
(PHSS) and participants' satisfaction in the context of home-sharing, taking into account of …