The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises
How should a company respond to a crisis that is related to its social responsibility by
capitalizing on consumers' existing corporate associations? To answer this question, the …
capitalizing on consumers' existing corporate associations? To answer this question, the …
Employees' prosocial behavioral intentions through empowerment in CSR decision-making
This study theorizes and empirically tests a conceptual framework to understand how a
company can better motivate its employees to carry out persistent prosocial behavior and …
company can better motivate its employees to carry out persistent prosocial behavior and …
Employees as information influencers of organization's CSR practices: The impacts of employee words on public perceptions of CSR
This study investigates the impact of employees' words about their organization's corporate
social responsibility (CSR) activities on external publics' attitudes and behaviors toward the …
social responsibility (CSR) activities on external publics' attitudes and behaviors toward the …
The association spillover mechanism of CSR crises: evidence from the Uber case
Drawing on insights from the corporate ability (CA) and corporate social responsibility (CSR)
associations framework, the associative network theory (ANT) of memory, and crisis …
associations framework, the associative network theory (ANT) of memory, and crisis …
The joint effect of corporate social irresponsibility and social responsibility on consumer outcomes
The questions of when and what consumer outcomes corporate social responsibility (CSR)
and corporate social irresponsibility (CSI) would elicit when both are present in the same …
and corporate social irresponsibility (CSI) would elicit when both are present in the same …
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
Purpose Consumers tend to form their perceptions about a company via two associations:
corporate ability (CA) that centers on expertise in producing quality products and corporate …
corporate ability (CA) that centers on expertise in producing quality products and corporate …
The impact of CSR and corporate ability on purchase intention in e-commerce websites: an examination across genders
This study aims to investigate the impact of corporate social responsibility (CSR) and
corporate ability (CA) on customer purchase intention on e-commerce websites. Also, the …
corporate ability (CA) on customer purchase intention on e-commerce websites. Also, the …
CSR Communication Message Effects
This chapter provides a comprehensive review of literature that examines the message
effects of CSR communication. Specifically, it discusses theoretical and methodological …
effects of CSR communication. Specifically, it discusses theoretical and methodological …
Silent ripples: negative CSR associations' impact in non-crisis situations
Purpose A total of 478 Americans participated in an online survey. Each participant was
asked to answer questions about a company randomly assigned from one of 36 companies …
asked to answer questions about a company randomly assigned from one of 36 companies …
Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration
V Amawate - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose Cause-related B2B marketing programs involve sponsoring organisations working
with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to …
with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to …