Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and
practitioners can leverage user data from online analytics and digital media platforms to …

Data-driven persona development unifies methodologies for creating robust personas from
the behaviors and demographics of user segments. Data-driven personas have gained …

Background: Personas are a technique for enhanced understanding of users and customers
to improve the user-centered design of systems and products. Their creation can be …

Persona is a technique for enhancing user understanding and improving the user-centered
design of digital products. Persona creation has traditionally been divided into Qualitative …

Human-computer interaction (HCI) research is facing a vital question of the effectiveness of
personas generated using artificial intelligence (AI). Addressing this question, this research …

Studies in human-computer interaction recommend creating fewer than ten personas, based
on stakeholders' limitations to cognitively process and use personas. However, no existing …

Although the effect of hyperparameters on algorithmic outputs is well known in machine
learning, the effects of hyperparameters on information systems that produce user or …

Much of the reported work on personas suffers from the lack of empirical evidence. To
address this issue, we introduce Persona Analytics (PA), a system that tracks how users …