Multichannel customer management is “the design, deployment, and evaluation of channels
to enhance customer value through effective customer acquisition, retention, and …

The proliferation of channels has created new challenges for research, including
understanding how consumers may be segmented with respect to their information search …

Cross-channel free-riding, in which consumers use one retailer′ s channel to prepare a
purchase and then switch to another retailer′ s channel to purchase, can substantially …

Purpose–The purpose of this paper is to understand how consumers may be segmented
with respect to their reactions to social network marketing. Design/methodology/approach …

We develop and test hypotheses regarding the role of social contagion in customer adoption
of new sales channels. We examine two aspects of social contagion (local contagion and …

This study investigates the impact of eliminating a search channel on purchase incidence,
order size, channel choice and, ultimately, sales and profits. We analyze customer panel …

In dual-channel supply chains, where retailers sell their goods both online and in physical
stores, determining the optimal pricing strategy while considering customer behavior is a …

Multichannel retailers dominate today's retail landscape. Practitioners and researchers are
particularly interested in understanding how the multichannel strategy helps establishing …

This study examines how consumers use the techniques of neutralization to rationalize their
multichannel research shop** behaviors in terms of different product purchasing …

Segmentation in political marketing seems to be a very useful tool and takes new
instructions in the age where the social media is playing a crucial role for political parties …