Factors influencing consumer perceptions of brand trust online
HY Ha - Journal of product & brand management, 2004 - emerald.com
Unlike the traditional bricks‐and‐mortar marketplace, the online environment includes
several distinct factors that influence brand trust. As consumers become more savvy about …
several distinct factors that influence brand trust. As consumers become more savvy about …
Research note: the influence of recommendations and consumer reviews on evaluations of websites
N Kumar, I Benbasat - Information Systems Research, 2006 - pubsonline.informs.org
Recommendations and consumer reviews are universally acknowledged as significant
features of a business-to-consumer website. However, because of the well-documented …
features of a business-to-consumer website. However, because of the well-documented …
[BOOK][B] Strategic sport marketing
Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …
as well as offline. Successful sport marketing is the result of carefully structured planning …
[PDF][PDF] The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce
TM Lee - Journal of Electronic Commerce Research, 2005 - jecr.org
The interest in the concept of “interactivity” has increased as we are entering an “always-on”
society where people can interact anytime and anywhere. Despite the importance of …
society where people can interact anytime and anywhere. Despite the importance of …
Perceived interactivity leading to e-loyalty: Development of a model for cognitive–affective user responses
Novel applications of website interactivity are important to attract and retain online users. In
this empirical study five designs for interactivity are examined using different web-poll …
this empirical study five designs for interactivity are examined using different web-poll …
Building trust in m‐commerce: contributions from quality and satisfaction
Y Shao Yeh, YM Li - Online Information Review, 2009 - emerald.com
Purpose–Mobile commerce (m‐commerce) represents a new area of business opportunity.
Past research has often focused on customer acceptance and its antecedents, rather than …
Past research has often focused on customer acceptance and its antecedents, rather than …
Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage
As the use of social network sites (SNS) proliferates, more people than ever are becoming
connected to one another. Nonetheless, we have little knowledge about how certain …
connected to one another. Nonetheless, we have little knowledge about how certain …
Examining the impact of mobile interactivity on customer engagement in the context of mobile shop**
Purpose This study aims to examine the impact of mobile interactivity dimensions (active
control, personalization, ubiquitous connectivity, connectedness, responsiveness and …
control, personalization, ubiquitous connectivity, connectedness, responsiveness and …
A moderating–mediating model of the urge to buy impulsively in social commerce live-streaming
Responding to the call for more studies that dig deeper into the mechanism linking live-
streaming's (SC live-streaming) distinctive characteristics with impulsive buying behaviour …
streaming's (SC live-streaming) distinctive characteristics with impulsive buying behaviour …
The impact of perceived interactivity and intrinsic value on users' continuance intention in using mobile augmented reality virtual shoe-try-on function
In response to the rapid growth of mobile Internet, online retailers have created better
shop** experiences through new technologies. These shop** experiences are the …
shop** experiences through new technologies. These shop** experiences are the …