Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …

Purpose Social media's role in engaging participants in sports events, particularly during the
pandemic, is acknowledged. However, previous studies often utilized sports events for …

Employees in branded hotels can be more satisfied and better perform at work if they
appreciate brand value, thus showcasing employee based brand equity. By interacting with …

Design/methodology/approach: The research is an applied developmental one in terms of
purpose, which follows descriptive survey method in terms of nature and methodology. The …

اوداز مدیریت ديلتی فصلىامه علمی چشم Page 1 مشچ یملع هماىلصف یتليد تیریدم زادوا Journal of
Public Administration Perspective :هلاقم ناًىع اقه ی ِس ثأت یز زبّر کبس ٍد ی لَحت ْست ٍ ازگ ین ُدض …‎

Increasing significance of brand equity encourages to analyse brand equity concept, its
dimensions, and their impact on purchase intentions. Understanding why customers are …

یربهر نیچ رد تیقفوم طیارش: کباچ» ینوریب یکباچ هورگ هس بلاق رد ار نیچ رد کباچ ناربهر
تیقفوم لماوع نایرتشم نتشادنپن، دوخ دنرب ریوصت زا تظفاحم، نایرتشم اب دوخ تلوصحم …‎

The bubble milk tea industry in Malaysia, which had been assumed to have declined in
recent years after its debut in 2010, has resurfaced. There are about 100 kinds of bubble …

Objective: Children's exposure to unhealthy food marketing contributes to poor diets by
influencing the foods that children like, request, buy and consume. This study aimed to use …

The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java
can arise from green marketing initiatives triggered by influencer marketing and company …