Purpose–The purpose of this paper is to analyse the impact of green marketing strategies on
consumer purchasing patterns in Mauritius. The present research also explores the …

Research on recommender systems (RSs) has traditionally focused on the design of
systems capable of suggesting items of interest for users. However, often the most important …

Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

Basically, relationship marketing focuses more on creating customer value through
interaction with customers to get information regarding evaluation of customer needs and …

Background: Over 70% of small to micro and medium enterprises (SMMEs) in South Africa
fold within the first 5–7 years of inception and there is generally no agreement among …

This study aims at investigating the linkage between total quality management (TQM),
perceived service quality (PSQ), as well as their impact on the patient satisfaction (PS) and …

Purpose Brand love is associated with consumer behaviours that are key for organisational
performance. However, research on the antecedents of brand love is sparse. The current …

As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …

Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …