Endorsement and visual complexity in food advertising on Instagram
Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …
arousal and purchase intention when consumers encounter food advertising on Instagram …
Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Purpose This study examined the relationship between perceived personalization and
positive electronic word of mouth, as well as the mediating impact of online advertising …
positive electronic word of mouth, as well as the mediating impact of online advertising …
Reinquiry into advertising avoidance on the internet: A conceptual replication and extension
Z Seyedghorban, H Tahernejad… - Journal of …, 2016 - Taylor & Francis
Existing literature indicates that replication and extension studies are crucial for
advancement of knowledge and establishing external validity of earlier work. In this study …
advancement of knowledge and establishing external validity of earlier work. In this study …
Consumer psychological ownership of digital technology
In this chapter, we present evidence that despite the intangible nature of digital
technologies, consumers often come to feel psychological ownership of these technologies …
technologies, consumers often come to feel psychological ownership of these technologies …
[PDF][PDF] The dark age of advertising: An examination of perceptual factors affecting advertising avoidance in the context of mobile youtube
SP Singaraju, JL Rose, LA Arango-Soler… - Journal of Electronic …, 2022 - jecr.org
This study explored the perceptual factors affecting consumers' advertising avoidance on
social networking sites (SNSs) in the context of mobile YouTube by relying on the …
social networking sites (SNSs) in the context of mobile YouTube by relying on the …
Immersive Advertising—A Review and Research Agenda: Potential Effects of and Considerations for AR, VR, and MR Advertisements
Immersive advertisements that enable the contextualization of products within the customer
experience are becoming a more common form of advertising. Such advertisements make it …
experience are becoming a more common form of advertising. Such advertisements make it …
Do you see what I see? Effectiveness of 360-degree vs. 2D video ads using a neuroscience approach
JM Ausin-Azofra, E Bigne, C Ruiz… - Frontiers in …, 2021 - frontiersin.org
This study compares cognitive and emotional responses to 360-degree vs. static (2D) videos
in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and …
in terms of visual attention, brand recognition, engagement of the prefrontal cortex, and …
Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation
This study explores the effects of ad-task relevance and ad salience on ad avoidance.
Through structural equation modeling (N= 555), significant effects of ad-task relevance and …
Through structural equation modeling (N= 555), significant effects of ad-task relevance and …
Comedic cognition: The impact of elaboration on political comedy effects
Political comedy has become an integral component of the political information environment.
Though a great deal has been learned about the informative and persuasive effects of …
Though a great deal has been learned about the informative and persuasive effects of …
How internet of things is sha** consumer behavior? The interactive experience between customer and smart object
CJ Keng, HY Liu, YH Chen - The Palgrave Handbook of Interactive …, 2023 - Springer
Marketers are now employing artificial intelligence (AI) to improve the customer experience,
turning it into the key to enterprises' future success. Smart speakers also known as voice …
turning it into the key to enterprises' future success. Smart speakers also known as voice …