Marketing research on Mobile apps: past, present and future

L Stocchi, N Pourazad, N Michaelidou… - Journal of the Academy …, 2022 - Springer
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

A meta-analysis of antecedents and consequences of trust in mobile commerce

S Sarkar, S Chauhan, A Khare - International Journal of Information …, 2020 - Elsevier
Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …

[HTML][HTML] Use and behavioural intention of m-payment in GCC countries: Extending meta-UTAUT with trust and Islamic religiosity

WA Alkhowaiter - Journal of Innovation & Knowledge, 2022 - Elsevier
Mobile payments and their applications have grown lucratively across the globe. Yet limited
studies have attempted to investigate user's attitude on m-payments and their behavioral …

Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal

P Patil, K Tamilmani, NP Rana, V Raghavan - International Journal of …, 2020 - Elsevier
Mobile payments are the future as we move towards a cashless society. In some markets,
cash is already being replaced by digital transactions, but consumers of many develo** …

Antecedents to the adoption of mobile payment in China and Italy: an integration of UTAUT2 and innovation resistance theory

G Migliore, R Wagner, FS Cechella… - Information Systems …, 2022 - Springer
This research aims to investigate the adoption gap in mobile payment systems between Italy
and China, focusing on users' intention to adopt mobile payment. The theoretical framing …

Develo** a general extended UTAUT model for M-payment adoption

K Al-Saedi, M Al-Emran, T Ramayah, E Abusham - Technology in society, 2020 - Elsevier
To determine the most frequent factors that extended the Unified Theory of Acceptance and
Use of Technology (UTAUT) in the context of Mobile payment (M-payment) adoption, a …