Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review
Social media plays an important part in the digital transformation of businesses. This
research provides a comprehensive analysis of the use of social media by business-to …
research provides a comprehensive analysis of the use of social media by business-to …
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Social media and its impact on business-to-business marketing have received significant
attention from practitioners and researchers. Social media has also impacted the selling …
attention from practitioners and researchers. Social media has also impacted the selling …
Exploring the use of social media sites for health professionals' engagement and productivity in public sector hospitals
Purpose Competitive pressure and social influence for technology adoption have increased
among developed, develo** and emerging countries. The influence of social structure …
among developed, develo** and emerging countries. The influence of social structure …
Modelling factors of social media usage by B2B salespersons: an emerging market study
R Kumar, V Srivastava - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose The purpose of this study is to extend and contribute to the evolving phenomenon
of social media usage by business-to-business (B2B) salespersons. It draws on the …
of social media usage by business-to-business (B2B) salespersons. It draws on the …
Competitive strategies to improve small and medium enterprise sales
AO Ogunyemi - 2020 - search.proquest.com
Small and medium enterprises (SMEs) are the mainstay of both developed and develo**
countries by contributing to employment, revenue, and value added. SMEs, however, are not …
countries by contributing to employment, revenue, and value added. SMEs, however, are not …
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
Digital marketing has made significant progress in recent years, in all countries, both
developed and develo**. Many local and international companies have largely placed …
developed and develo**. Many local and international companies have largely placed …
Analisa Penggunaan Sistem Sosial Media Terhadap Dampak Pemasaran Penjualan Produk Pada Umkm
D Ong - Respati, 2020 - jti.respati.ac.id
In this era, the technology keep growing day by day and that technology now has became
development that everyone has to be accepted by everyone and indirectly change a …
development that everyone has to be accepted by everyone and indirectly change a …
[PDF][PDF] How to leverage and manage social selling successfully
JB Geyer - 2023 - alexandria.unisg.ch
B2B sales organizations face new, challenging dynamics in B2B buying that must be
addressed to achieve future success. These new dynamics include the involvement of …
addressed to achieve future success. These new dynamics include the involvement of …