Adapting warehouse operations and design to omni-channel logistics: A literature review and research agenda
Purpose The purpose of this paper is to increase the understanding of how warehouse
operations and design are affected by the move toward integrated omni-channels …
operations and design are affected by the move toward integrated omni-channels …
Investigating logistics service quality in omni-channel retailing
Purpose The purpose of this paper is to investigate the impact of logistics service quality
(LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment …
(LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment …
A thematic exploration of the evolution of research in multichannel marketing
The significant technological changes that spurred the growth of the Internet, affected how
marketing channels changed over the period. While the launch of e-commerce in the 90-s …
marketing channels changed over the period. While the launch of e-commerce in the 90-s …
Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store
This study investigates the effect of media richness on consumer decision-making and
channel choice, and grounds the investigation in media richness theory, task-media fit …
channel choice, and grounds the investigation in media richness theory, task-media fit …
Positive psychology in sales: Integrating psychological capital
As positive psychology moves into the workplace, researchers have been able to
demonstrate the desirable impact of positive organizational behavior. Specifically …
demonstrate the desirable impact of positive organizational behavior. Specifically …
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
Images of people are often featured in business-to-business print advertisements. In some
cases, person images in B2B ads may be perceived as having little or no pragmatic purpose …
cases, person images in B2B ads may be perceived as having little or no pragmatic purpose …
Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
Purpose This study aims to identify, within the context of the French fashion industry, the
characteristics of multichannel shoppers, that is, consumers who use more than one channel …
characteristics of multichannel shoppers, that is, consumers who use more than one channel …
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Partitioned pricing effects on price perceptions have been studied in the consumer (B2C)
market context, but not in the business (B2B) market, and particularly not in the small-and …
market context, but not in the business (B2B) market, and particularly not in the small-and …
[PDF][PDF] Implementing omnichannel strategies the success factor of agile processes
M Hoogveld, JMD Koster - Advances in Management and Applied …, 2016 - researchgate.net
As an increasing number of customers is using multiple channels, organizations face
complex challenges to offer these customer the seamless journey experience they demand …
complex challenges to offer these customer the seamless journey experience they demand …
Manufacturers' reliance on channel intermediaries: Value drivers in the presence of a direct web channel
C Chung, SC Chatterjee, S Sengupta - Industrial Marketing Management, 2012 - Elsevier
Channel intermediaries constitute a key marketing asset, enabling manufacturers to reach
out to and serve end-users or customers. The manufacturer-intermediary relationship has to …
out to and serve end-users or customers. The manufacturer-intermediary relationship has to …