An in-depth analysis of the role that ML and big data play in driving digital marketing's paradigm shift

MA Tripathi, R Tripathi, F Effendy… - 2023 International …, 2023 - ieeexplore.ieee.org
Machine learning (ML) is an artificial neural network (ANN) that helps developers improve
their software's predictive abilities before they have all the data they need. Because …

Detailed investigation of influence of machine learning (ML) and big data on digital transformation in marketing

A Jain, KK Ramachandran, S Sharma… - 2022 2nd …, 2022 - ieeexplore.ieee.org
The study explores with Machine learning (ML), which is a type of neural network (AI) that
empowers software programmers to start increasing prediction without being done with full …

A conceptual analysis on the impact of big data analytics toward on digital marketing transformation

H Ramirez-Asis, M Silva-Zapata… - 2022 2nd …, 2022 - ieeexplore.ieee.org
The study explores in competitive environment, digital transformation is critical. Many
businesses have begun them becomes further by develo** new business models …

The progressive role of machine learning in enhancing the effectiveness of digital marketing in emerging economies

S Jayashree, N Sidana, LT Pham… - 2022 2nd …, 2022 - ieeexplore.ieee.org
The study investigates businesses have begun by develo** new business models,
processes, and technology. Most others are already seeing the potential of digital revolution …

Digital platforms and techniques for marketing in the era of information technology

R Sharma, A Siby - … Technology for Competitive Strategies (ICTCS 2021) …, 2022 - Springer
Digital marketing is the promotion of a product or service through at least one form of
electronic media. This form of marketing is distinct from traditional marketing, but it uses …

[PDF][PDF] Exploring the Impact of Digital Transformation through D'Aveni's New 7S Framework–A Case Analysis

D Mukherjeea, RP Josephb - srfe.journals.es
Purpose–In the contemporary hypercompetitive business landscape, companies are
relentlessly pursuing innovative strategies to establish a competitive advantage in the face …

[PDF][PDF] An In-Depth Analysis of the Role Played by Machine Learning and Big Data in Driving Digital Marketing Paradigm Shift

VS Chomal, MMM Shekh - researchgate.net
Machine learning (ML) is an artificial neural network (ANN) that helps developers improve
their software's predictive abilities before they have all the data they need. Because …

[PDF][PDF] The Effect of Digital Medium as a Facilitator of Appliances Buying Decisions in NOIDA

N Bali - 2022 - researchgate.net
This research was to find the effect of digital medium on buying decisions of customers in the
appliance industry. The researcher could conclude the degree of effect major digital medium …

[PDF][PDF] Marketing Tradicional Vs. Marketing Digital¿ Cuál es mejor para las pymes en San Juan del Río?

IAG Ruiz - researchgate.net
El objetivo de la presente investigación es evaluar el impacto en las ventas que tienen las
pymes que aplican estrategias de marketing tradicional y las que aplican marketing digital …

A influência das aplicações móveis na percepção da imagem de marcas comerciais

IG Rita - 2016 - comum.rcaap.pt
A história da humanidade é marcada por invenções a nível tecnológico que provocam
grandes alterações na sociedade e, consequentemente, no mundo. Depois do …