The aim of this research was to examine the impact of social media marketing activities on
brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users …

As social media has developed in the past two decades, researchers have been
investigating how to build brand loyalty on social media platforms. However, there is a lack …

In the rapidly evolving digital landscape, understanding consumer behavior is critical for
building and sustaining brand loyalty. This study explores the relationship between digital …

Purpose This study analyzes the effect of content marketing on women's happiness through
eudaimonia and hedonism factors and the final result on desires and actions taken …

This study reviews the concept of SMMA in tourism context using Al-Ula, in Saudi Arabia, as
an example of a tourism destination. The review focuses on 'what'the concept entails …

The Indonesia footwear industry, especially the sports shoes industry, is seen to improve
from time to time. The phenomena would inarguably attract more entrepreneurs to enter the …

Given the increasing competition and the impact of digital media in the automobile industry,
dealerships need to understand the antecedents of customer happiness and brand love …

Jurnal Lentera Politeknik LP3I Jakarta ini merupakan jurnal ilmiah dan pengabdian berkala
yang ditujukan untuk mempublikasikan karya ilmiah hasil penelitian dan pengabdian …

The Covid-19 pandemic has triggered a significant increase of social media users in
Indonesia and driven companies to shift their marketing activities online. Past studies related …

Giderek değişen dijital yaşam ve tüketici bakış açısı karşısında işletmeler rekabetçi üstünlük
sağlayabilmek için sosyal medya pazarlama faaliyetlerini kullanarak marka ve değer …