Purpose The purpose of this study is to propose and test an extended theory of planned
behavior model to explain the significance of social media influencers' credibility, social …

The subject of generations and their differences has been intensely analyzed and debated.
Each generation has its own characteristics, regardless of the element that differentiates …

Purpose This study aims to evaluate the key factors affecting the behavioural intention of
urban tourists towards visiting national parks by integrating the theory of planned behaviour …

Purpose In 2019, Generation Z (Gen Z) accounted for 32% of the world population, as per
the report by Bloomberg, Gen Z in India is world's largest with 472 million people, still there …

The present study unveils the factors affecting the potential behaviour of tourists to visit rural
destinations. It also intends to measure the influence of the theory of planned behaviour …

Cultural heritage tourism is widely acknowledged as one of the main attractions of tourism
and the role of various stakeholders in the conservation and sustainable development of …

Tourism in India contributes to the world's fourth-largest carbon footprint due to its escalating
population and rising income levels, but its emissions per person are lower than those of …

The term 'transformational tourism'refers to a burgeoning subset of the travel market that
goes well beyond the more established categories of just spiritual and religious tourism. This …

This study investigates the elements influencing the Entrepreneurial Intention (EI) of Tourism
and Hospitality (T&H) students using TPB with Perceived Desirability (PD) and Perceived …

Young adults from generation z are ecologically active individuals with a high level of
involvement in climate change, waste, and responsible consumption. Based on this …