How does ChatGPT, and other forms of Generative Artificial Intelligence (GenAI) affect the
way we have been conducting—and evaluating—academic research, teaching, and …

Fueled by the development of Internet-based platforms that provided its technological
foundation, and the need for an agile and uniquely skilled workforce, crowdsourcing has …

Purpose This study is a systematic literature review of crowdsourcing that aims to present
the research evidence so far regarding the extent to which it can contribute to organisational …

This article conceptualizes the diffusion of user innovations from a service ecosystem
perspective. With the focus on sustainable innovations, the service ecosystem is evaluated …

Persuasion literature suggests that consumers increasingly seek brand integrity, yet this
advertising outcome remains underexplored, despite the clear need for managerial …

Companies are increasingly using artificial intelligence (AI) technology to generate
promising concepts for new products which are then marketed to consumers as “AI …

This article evaluates when a user-design approach is and is not effective in strengthening
brand preference. It specifically delves into the role of power-distance beliefs in influencing …

Firms increasingly use innovation tournaments to crowdsource innovation ideas from
customers. This article uncovers antecedents and consequences of customers' participation …

Nowadays, many retail companies implement their original loyalty programs to stimulate the
willingness of their customers to make a purchase. In these programs, promotional …

Purpose This paper aims to examine how the relationship norms established between
customers and brands influence customer perceptions of crowdsourcing (vs firm-generated) …