Purpose The purpose of this paper is to provide an overview of the franchising sector in
Brazil and highlight the opportunities and offer strategies for practitioners. It also points out …

Purpose This paper aims to investigate the influence of a corporate global mindset and
international experience on the internationalization process of Brazilian franchisors. The …

O setor de franchising adquiriu grande relevância no mundo e principalmente no Brasil na
última década. De acordo com o WFC-World Franchise Council, em ranking elaborado pela …

This paper aims to deepen the knowledge about the impact of internationalization in the
brand image of Brazilian franchises of the food sector that become relevant by present …

The aim of this study was to evaluate the immediate effects of 0.05% brilliant blue on corneal
endothelium of horses. Thirty-eight corneas of 19 horses, male or female, of different ages …

Бразилия среди всего латиноамериканского региона бесспорно является лидирующем
во многих направлениях рынком, в т. ч. и для развития франчайзинга …

As organizações do mercado de bens simbólicos têm evoluído consideravelmente nas
últimas décadas, seja no segmento da educação, entretenimento, esporte, turismo ou …

This study proposes an analysis of the internationalization process of the Salvadoran
franchises. The objective of this work is to investigate the brand influence on the franchising …

This paper investigates the factors that explain the low internationalization rate of Brazilian
franchise chains. We seek to identify whether the company's resources, such as monitoring …

Este estudo tem como objetivo aprofundar o conhecimento sobre o impacto da
internacionalização na imagem de marca de franquias brasileiras do setor alimentício, que …