The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

Regulations to contain the spread of COVID-19 have affected corporations, institutions, and
individuals to a degree that most people have never seen before. Information systems …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

Environmental and social challenges are intensifying globally. Then along comes more
demands to deliver successful environmental, social, and governance (ESG) outcomes …

Due to the COVID-19 pandemic, there is an unprecedented crisis for businesses. The small
and medium enterprises (SMEs) have been impacted even more, due to their limited …

In the present information age, a wide and significant variety of social media platforms have
been developed and become an important part of modern life. Massive amounts of user …

Controlling the coronavirus pandemic is triggering a cross-border strategy by which national
governments attempt to control the spread of the COVID-19 pandemic. A response based on …

In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

Social Media (SM) are the most widespread and rapid data generation applications on the
Internet increase the study of these data. However, the efficient processing of such massive …