Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

Purpose An AI concierge is a technologically advanced, intelligent and personalized
assistant that is designated to an individual customer, proactively taking care of that …

This research aims to examine how the website quality affects the intention of digital library
users to use the website by considering factors of user's attitudes, online co-creation …

In recent years, electronic word-of-mouth (eWOM) has greatly impacted the hotel industry, as
social media and online review platforms have given customers many opportunities to share …

The importance of service quality and a positive reputation, individually leading to enhanced
performance of hospitality organizations, is undisputed. However, little is known about their …

Purpose The concept of online shop** has been in vogue for the past two decades and is
on the rise. Even develo** countries like Pakistan are using electronic platforms to buy …

The MICE (Meetings, Incentives, Conventions, and Exhibitions) industry plays a crucial role
in driving the rapid growth of the local economy, and Busan is emerging as a significant …

Improvements in customer retention rates may result in increases in profits, making customer
retention a crucial factor in determining a company's long-term development and profitability …

Abstract Service quality has become an important strategy in business that encourages
customer involvement in creating products that meet customer demand to create customer …

Tourism has become a leading sector in driving economic growth. Repeat stays are critical
for the continuity and economic growth of homestay businesses in the Likupang Super …