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[PDF][PDF] The impact of social media on consumer buying intention
M Pütter - Marketing, 2017 - academia.edu
DOI: 10.18775/jibrm. 1849-8558.2015. 31.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …
8558.2015. 31.3001 Companies throughout the world are constantly seeking new ways to …
The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe
This paper examines the causal relationship between social media and consumer
purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven …
purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven …
[PDF][PDF] The influence of instagram advertising on destination visit intention
The current study examines the effect of social media-based (Instagram) influencer
advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as …
advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as …
Using occluded text as a cue attracting visual attention and preference in packaging and advertising
CC Liao - SAGE Open, 2023 - journals.sagepub.com
This study uses occluded text as a visual cue and hypothesizes that a deliberately
incomplete advertisement headline or product name enhances visual attention. An …
incomplete advertisement headline or product name enhances visual attention. An …
[HTML][HTML] The Impact of Eco-Degradation on Residential Tourism: The Case of the Mar Menor, Spain
The relationship between tourism and the environment is often studied through tourism's
impact on destinations, with limited focus on how eco-degradation affects tourism, including …
impact on destinations, with limited focus on how eco-degradation affects tourism, including …
[PDF][PDF] Influence of advertising on consumer perception and buying practices
P Kardam, DK Dua - International Journal of Home Science, 2021 - academia.edu
Ever since its inception media has always been a powerful tool. From the time when
newspapers and radio were the only media source to the present times where entire web is …
newspapers and radio were the only media source to the present times where entire web is …
Social Media and Consumer Behaviour in Service Industry: A Study of Jumia Technology Company Nigeria
A Ogunkoya Olufemi, SA Omotayo… - J Bus Econo …, 2024 - oaskpublishers.com
This study assessed the impact of social media on consumer behaviour in service industry. It
adopted a survey research design, by collecting and analysing cross-sectional data from …
adopted a survey research design, by collecting and analysing cross-sectional data from …
[PDF][PDF] THE IMPACT OF ENTERTAINMENT ON BUYERSl DECISIONS VIA FACEBOOK: JORDANIAN YOUTH BEHAVIOR OF E-FASHION STORES CONTEXT
Contribution/Originality: The study reveals the importance of entertainment in the fashion
industry, which is one of the most promising economic sectors in Jordan. The research …
industry, which is one of the most promising economic sectors in Jordan. The research …
Say Something or I Am Scrolling Down: Exploring the Underlying Predictors of Social Media Comment Popularity
Y Jia, L Shang - Available at SSRN 5053766 - papers.ssrn.com
With the global growth of video-sharing platforms like YouTube, the comments beneath
media content have emerged as a crucial determinant of audience engagement. Despite …
media content have emerged as a crucial determinant of audience engagement. Despite …
[PDF][PDF] The Impact of Social Media on Customer behavior
A Awasthi - academia.edu
This increasing use of social media has left no choice for brands, but to market themselves
on these mediums, subsequently brands now invest lots of time and money in finding out …
on these mediums, subsequently brands now invest lots of time and money in finding out …