Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus
about what constitutes this state or about its consequences for consumers. Indeed, while …

The COVID‐19 pandemic has created unprecedented disruptions in consumers' daily lives.
Regulations imposing social distancing, quarantine and full‐scale lockdowns have …

Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

The pursuit of upward social transformation through service design and practice demands
rigorous thinking about what this kind of change looks like and how it comes about. To …

Great progress has been made in the field of marketing and sustainability. Nevertheless,
there is still an important gap between the behavior and beliefs of society and markets about …

Parenthood ushers in many situations with which individuals have little experience. Given
today's technology-integrated environment, parents can instantly gain support from a large …

This research challenges the entrenched belief that financial vulnerability affects only low-
income consumers. Instead, most consumers across the socioeconomic spectrum …

On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus)
outbreak a pandemic. In the following days, media reports showed that consumers …

This essay addresses how the definitions of disaster and vulnerability serve as guides for
market and policy responses and shows how a fundamental lack of understanding of what …